Graduate Public Relations Case Study
Part of my Public Relations Theories and Principles graduate coursework was to conduct primary and secondary research for a case study submission for the 2014 Arthur W. Page Society public relations case study competition. My case study evaluated the "framing" theory applied to crisis management.
In the public relations industry there are no strict rules to responding particular crises and threats. However, when planning to manage a particular crisis there are many important aspects to consider. The key to effective crisis communication strategy is to consider timing and message framing and distribution when responding to or preventing crises.
Crisis management is not always easy and not every organization can do it well. So what would happen if your client was President George W. Bush and administration, your primary public was the American people, and your crisis was a terrorist attack that threatens National Security? My case study critically analyzed these questions from public relations and crisis management perspectives.
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