MoMA Public Relations Campaign
Part of my undergraduate public relations coursework was to develop a theoretical campaign for the Museum of Modern Art (MoMA), New York City. I lead a group of peers throughout our campaign process from start to finish. Specifically, I served as our group's Director of Research in charge of supervising and launching successful primary and secondary research for the campaign.
Since the MoMA's founding in 1929, the museum has been diligently dedicated to fulfill its goal of becoming the leading museum of modern art in the world. The goal of our campaign was to maintain the MoMA's educational programs and endeavors with its diverse public.
Click here for the Campaign Brief
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