Mazda Public Relations Campaign
Part of my undergraduate public relations coursework was to develop and implement a campaign for Mazda USA in the 2014 Mazda College Championship. I lead a group of peers throughout our campaign process from start to finish. Specifically, I served as our group's Vice President of Creative Direction and Social Media in charge of supervising and launching successful interactive social media and special event campaigns.
When Mazda came to Quinnipiac, they had one goal that they wanted our student firm to achieve. This goal was to raise awareness of the Mazda 3 brand amongst the Quinnipiac University undergraduate population. The first step in gauging our target audience's awareness of the brand was through a survey. 200 undergraduate students participated in the survey and we gathered our initial data to plan the campaign. Afterwards our firm developed and implemented the related strategies and tactics.
Click here for the Campaign Brief
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